There’s a lot to be said (and done) about the importance of attracting new patients to your practice. Every practice, whether large or small, needs to have a consistent inflow of new patients in order to maintain growth rates over time. But as the old saying goes, a bird in the hand is worth two in the bush.
Dr. Ateev Mehrotra, a professor and researcher at Harvard Medical School, had scheduled an appointment with his orthopedic surgeon one day for 8 am. Punctual by nature, he arrived on time, only to find that 35 other patients were all scheduled for that same 8 am time slot! You can imagine the mayhem that ensued…
‘Twas the night before Christmas, when inside his house,
A hot drink he was stirring, his name Dr. Krauss;
All his patients’ teeth cleaned by the office with care,
The hygienists went home too, so no one was there;